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5 Proven Factors You Must Consider Before Investing In Real Estate

Taliah Karim March 14, 2022
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When I am thinking of investing in an apartment structure, the ultimate question in my mind is: Is this a good deal? I am astonished at how many investors don’t recognize a great deal. Knowing how to recognize a good deal takes research, education, consultations, and experience.
Here are the five most significant issues to consider when investing in real estate, especially apartment buildings.

Cash Flow

Will this property cash flow? This factor entirely is the most crucial to consider, and it relies on a lot of factors, including:
  • The solidity of the local rental market (vacancy and delinquency)
  • The kind of market you are buying into (C-class buildings usually have better tenant turnover, relatively higher repairs, and maintenance than A or B-class buildings)
  • The interest rate on your financing (is it conventional financing or a hard money loan?)
  • Size of your down payment
With all of these vital points considered, ask yourself, “Will this practically deliver income for me?” Also, “How will this property's cash flow if compared to others in a similar category?”
For instance, a $160,000 house that rents for about $1,500/month has a more profitable income potential than a $450,000 house that rents for $1,600/month. A four-unit structure that costs $500,000 may fetch $3,000/month in the same area. Whether the property will generate income for you begs the question of whether profit is vital to you. Are there other sources of income that would let you spend more on renovating the building? Do you need more earnings now, or is future equity growth more essential?
There are no accurate answers to these questions, but they are factors to consider when looking at a potential purchase or acquisition.


Leverage is essential in profitable investing because the less money you put down per property, the more you can buy. If the properties go high in value, your ROI goes up exponentially. Nevertheless, if the properties depreciate and you have a lot of debt on them, the outcome can be negative cash flow.
Negative cash flow can be either good or bad. The “good” type is short-term and earns you money.

For example, all the foreclosures we’ve purchased had high vacancies and required rehabilitation. So we needed the financial capability to get through until we could stabilize the property and produce an outstanding positive cash flow. Then we had possibilities to either sell the property or fund and pull out most of the money.

“Nothing down” investing is attractive for the high-leverage type of investor but should be approached carefully. As a long-term player, leverage will typically work in your favor if the markets you invest in appreciate in the future, and your income from the properties can pay for most of the monthly debt service.


Does the property you are acquiring have equity? Can you create equity? Equity can take many forms, such as:
  • Discounted price
  • Rezoning opportunity
  • Foreclosure
  • Poor administration
There are numerous ways to create equity, but buying into equity is probably your best bet. Find an eager seller who wants out of his property fast and is willing to give up his equity for less than the total value. Or buy a specific property that needs work done for 45 cents on the dollar or even less.
Inferentially, if the property requires $10,000, make sure you get a $20,000 discount on the price or even better.


Buying in suitable neighborhoods and the right stage of a real estate cycle will result in appreciation and good profit. However, timing a real estate cycle is complicated and is very speculative. Imagine buying properties without cash flow or equity exclusively for short-term appreciation; you are engaging in a high-risk investment.

Buying solely for moderate long-term (10 to 20 years) appreciation is safer and more accessible. Take a look at the long-term neighborhood and city-wide trends to pick areas that hold their worth and grow at an average 6 to 7% pace. Combine this insight with good cash flow and equity, and you will be a resourceful investor.


Risk is a reference that too few investors consider in real estate deals. If your assumptions are wrong, is there a “Plan B”?
Can you rent for a positive cash flow if you bought for appreciation and the property did not appreciate? Will this negatively impact your business if you buy with an adjustable-rate loan and the rates skyrocket?
If you ever have a few vacancies, can you manage the negative cash flow, or will it break the bank for you? Hope for the possible best, and be ready for the worst outcomes.

Warning Signs of Bad Deals

The Numbers Don’t Add Up. you’re practically in this game because you want to make a profit. If the numbers don’t match, and the seller won’t lower the price or give you more reasonable terms, kindly move on.
Missing Numbers. If the seller can’t declare you with the year-to-date profit and loss statements, plus the actual numbers from the last three years, move on to another opportunity.
Made-up Numbers. Pro forma numbers are guesswork. They may be enlightened guesswork but are still a mere projections. Lenders won’t give these made-up numbers any form, and neither should you when making your decision. This is where your experience plays a vital role. Progressively, you will quickly figure out if the numbers are correct.

Troubled Property

A deal may look good on paper if the numbers are accurate. However, a site visit would paint a different picture of the property. Perhaps it needs significant repairs because the seller has been postponing the maintenance, hoping to eventually pass the headache on to the buyer. Don’t let it be you, of course.
Wrong Area. Don’t spend your money trying to reverse an evident trend. Check if the neighborhood is in decline; the property carries that stigma. Renters will be moving on, and so should you as well.
Months on the Market. Good properties go fast. Bad properties linger in the listings frequently. You can figure out why it’s a bad deal with detective work. And that’s a productive learning experience. Additionally, Your time will be better spent hunting good deals.
I hope this educative blog article gives you some remarkable insights. Good luck with your investments.

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