On Route 10 between Johnson Road and Dryden Way, an orange "Coming Soon" sign for Meximodo is hanging on a construction barrier. A few storefronts down, a window wrap shows a platter of grilled meats, peppers and onions beside the words "Middle Eastern Done Right since 1998," along with a promise to the township: "Parsippany, we're grilling here soon!"
The signs make District 15Fifteen look like a project still collecting tenants. That phase is over. Every food and drink space on the property is now leased, so this fall's list of names is the final restaurant lineup for the town center that replaced an empty office campus on Route 10.
The Last Food Space Went to Dhaba
In October, Parsippany Focus reported that Dhaba Indian Restaurant had signed for 1,834 square feet and that "Dhaba fills the property's final food and beverage location." NJBIZ covered the same lease the same week. Spencer Savings Bank also signed for 2,603 square feet and is moving its Parsippany branch there from 1699 Littleton Road.
District 15Fifteen's retail space totals 58,600 square feet, and the development includes three apartment buildings, restaurant and retail tenants, health and beauty tenants, and a hotel. The apartment side is planned at 498 units, all within walking distance of every restaurant on this list. The storefronts still open are being marketed for boutique services such as a lash studio, a waxing studio or a massage studio. That means the property's next additions will be services, not more places to eat.
Ryan Starkman of Pierson Commercial Real Estate, the exclusive leasing agent, described the strategy in a statement shared by the Morris County Economic Development Corporation: "We've focused on curating a balanced mix of daily-needs services, boutique fitness and high-caliber dining." The opening order so far follows that description fairly closely.
What Opened, and in What Order
Fitness opened first and the big restaurant opened last. Discover Strength was the first retail tenant to open, with a ribbon cutting reported by Parsippany Focus in July. Quick-service food came next, and the full-service anchor opened in late October.
| Business | What it is | Opened |
|---|---|---|
| Discover Strength | Strength-training studio | First retail tenant, by July 2026 |
| Kura Revolving Sushi Bar | Conveyor-belt sushi | Soft opening in early August |
| O'Bagel | Bagel shop | Saturday, Sept. 12 |
| JetSet Pilates | Pilates studio | Operating by early October |
| Burtons Grill & Bar | Full-service American restaurant and bar | Tuesday, Oct. 20 |
According to Parsippany Focus, Kura is the Japan-based chain's eighth New Jersey restaurant. It has a conveyor belt that loops through the dining room, tablets for ordering at the table, and robots that bring drinks. Kura's first New Jersey location opened in Fort Lee six years ago, and Paramus, Edison and Jersey City came later. Until August, a Parsippany household that wanted the conveyor belt had to drive to one of those towns.
O'Bagel's grand opening was a ribbon cutting hosted by Parsippany-Troy Hills Economic Development, with Mayor Pulkit Desai and Economic Development Advisory Committee Chairman Frank Cahill on hand. Morning coffee, lunch and a workout were all available by the end of September. A sit-down dinner arrived in October.
Burtons Is the Room the Rest Was Built Around
Burtons Grill & Bar is the development's anchor sit-down restaurant and the Boston-based brand's first location in New Jersey. It held a private ribbon cutting on Monday, Oct. 19, and opened to the public at 4 p.m. the next day at 1525 Route 10.
The restaurant is large. Parsippany Focus reports 7,400 square feet and seating for 243, a 30-seat bar in the main room, and Audubon-inspired murals. A private dining room with built-in audiovisual equipment seats 46, and the 64-seat patio has ceiling fans, lighting and overhead heaters. General Manager Karan Madan runs a staff of about 125.
The menu is a big reason to keep it in mind. Burtons serves scratch-made American food all day, including crab-crusted haddock, a lobster roll, an Allen Brothers Angus burger and a seven-layer chocolate cake. The kitchen is known for accommodating food allergies and offers an extensive gluten-free menu. For a group that includes someone with dietary restrictions, a holiday dinner on Route 10 is now easier to plan. The 46-seat private room gives an office party or a family gathering in December a local option that wasn't there last year.
Burtons also opened on the date it announced. On Oct. 9, Marc Hays of Stanbery Development Group said several more businesses were expected to open "over the next eight weeks," and named Burtons for Oct. 20. That eight-week window runs into the first week of December.
The Names Behind the Signs
The same list from Hays included Mediterranean restaurant Al-Basha, Moxie Salon and Beauty Bar, and The Yard Gym. Two of the restaurants still behind signage have reputations that started outside Parsippany.
Basha is the Parsippany location of Paterson's Al-Basha, which has served Palestinian food since 1998. Founder Yaser Baker started cooking in Ramallah. The flagship at 387 Crooks Avenue in Paterson is still the center of the business, which also includes a takeout spot on Main Street in Paterson and a restaurant in the Bronx. The Route 10 menu centers on the grill, with hummus, falafel, pita and kabobs served family style. The restaurant posts updates on Instagram and TikTok at @eatbasha.
Meximodo Cocina Mexicana and Tequila Bar is owned by Le Malt Hospitality Group, led by founder and CEO Saurabh Abrol. The brand started on Pearl Street in Metuchen and then opened in the Haus25 tower in downtown Jersey City. Its bar holds a Guinness World Records title for the largest selection of agave spirits commercially available, with 1,033 bottles of tequila, mezcal and other agave spirits. The menu includes handcrafted tacos, signature margaritas and entrees. Updates are posted on Meximodo's website.
The rest of the tenant roster fills in the daily stops between those two:
- Dhaba Indian Restaurant, which took the last food and beverage space
- Haraz Coffee House
- Pure Green
- Home Town Creamery
- Spencer Savings Bank, moving from Littleton Road
- Moxie Salon and Beauty Bar and The Yard Gym on the services and fitness side
The finished lineup covers Haraz Coffee House, Pure Green, Home Town Creamery, a bagel shop, conveyor-belt sushi, a Palestinian grill, an Indian restaurant, a tequila bar and a full-service American dining room. Because the food spaces are all leased, a new restaurant can only arrive here when an existing one leaves.
A December Saturday on Route 10
The development's new restaurants share Route 10 with one of the oldest sites in the township. Craftsman Farms, at 2352 Route 10 West, was Gustav Stickley's home. The township owns it, and The Stickley Museum at Craftsman Farms, a nonprofit, operates it. This season, Parsippany Focus reports that the museum is holding three free Craftsmas Open Houses.
Here's how one of those Saturdays could go:
- Pick a date. The open houses run Saturday, Nov. 28, Saturday, Dec. 5, and Saturday, Dec. 12, from noon to 4 p.m.
- Bring a donation. Admission is free. Guests are encouraged to bring canned goods, dry goods or household essentials for the Parsippany Emergency Food Pantry, and the museum posts a list of requested items on its event page.
- Start at the Log House. Completed in 1911, it was first designed as a clubhouse and became the Stickley family home. For the open houses it gets period-inspired Arts and Crafts holiday décor, and docents are stationed throughout.
- Shop and make something. The Craftsman Shop sells custom jewelry, pottery, home décor and the museum's children's book. The Education Center has winter-themed craft activities and artisan demonstrations for all ages.
- Finish with an early dinner. The open house ends at 4 p.m., which leaves time to drive to District 15Fifteen. Burtons has a heated patio and a private room for a larger group.
If the free Saturdays don't fit your schedule, the museum also offers guided Log House Holiday Tours every weekend starting Thanksgiving weekend. Regular admission applies.
Town centers like District 15Fifteen change how a stretch of Route 10 is used day to day, and at TK Real Estate Group we track these openings as closely as the listings around them. If you want to talk through how new developments like this fit into your own plans in Parsippany, we're happy to walk you through it. Schedule a Free Consultation.
